As a Sith Lord, I use a variety of mind tricks to improve landing page performance. It’s taken me years of training to learn how to get inside my audience’s head, but the conversion rates I get are simply out of this world. Now, you may not be able to read your visitors’ minds (let’s […]
Welcome to the wonderful world of website speed optimization! Odds are, you aren’t here out of idle curiosity, because optimizing your site speed certainly isn’t something most people do for fun. Instead, you’ve probably run into a problem with your site…one that you hope optimizing your website speed will solve. Maybe your bounce rate is […]
When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s only natural to spend your time trying to improve your traffic. In fact, PPC platforms like Google and Facebook make it so easy to test new bidding strategies and compare […]
Want to get more out of your website? Out of your landing pages? Out of your pay-per-click ads? Do you want to know what’s working and what’s wrong with your digital marketing campaigns? Well, this article explains exactly how to find the answers to all of those questions. Stick with me and you will become […]
Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more features than the competition”…“Our customer service is incredible”… Now, all of these […]
Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” […]