To some degree, everyone knows what COVID-19 is. It’s a novel Coronavirus—a new infectious disease that causes flu-like symptoms that can be severe enough to lead to hospitalization and possibly death. But none of that explains what COVID-19 really is. What is a coronavirus? How does it work? What does it do to the body? […]
As a Sith Lord, I use a variety of mind tricks to improve landing page performance. It’s taken me years of training to learn how to get inside my audience’s head, but the conversion rates I get are simply out of this world. Now, you may not be able to read your visitors’ minds (let’s […]
One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if you’re targeting the wrong people with them, you won’t get the results you’re looking for. So how do you create the ideal Facebook audience? To be honest, the perfect Facebook […]
Email marketing is old news, right? I mean, it’s been around since the seventies, so in today’s rapidly evolving digital marketing landscape, surely this dinosaur isn’t relevant anymore. While that’s what many marketers and business owners believe, they couldn’t be more wrong. Email marketing is still alive and thriving. Though it’s certainly true that email […]
Welcome to the wonderful world of website speed optimization! Odds are, you aren’t here out of idle curiosity, because optimizing your site speed certainly isn’t something most people do for fun. Instead, you’ve probably run into a problem with your site…one that you hope optimizing your website speed will solve. Maybe your bounce rate is […]
Viral marketing is something of an enigma. We’ve all seen examples of it: Dove’s “Real Beauty Sketches” campaign, the “Squatty Potty” unicorn ad, or heck, even the “Selfies on iPhone X” video. We can all see the results of viral marketing: millions of views, countless likes and shares, media buzz and, most importantly, lots of […]
When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s only natural to spend your time trying to improve your traffic. In fact, PPC platforms like Google and Facebook make it so easy to test new bidding strategies and compare […]
Want to get more out of your website? Out of your landing pages? Out of your pay-per-click ads? Do you want to know what’s working and what’s wrong with your digital marketing campaigns? Well, this article explains exactly how to find the answers to all of those questions. Stick with me and you will become […]
Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more features than the competition”…“Our customer service is incredible”… Now, all of these […]
Earlier today, Google dropped the latest in a series of announcements that have fundamentally changed paid search advertising: phrase match and broad match modifier keywords will now include close variants of your keywords. But what does this mean for you and your business? Let’s take a look. Paid Search and Keywords Since the beginning, paid […]