Marketing a business—especially a smaller business—can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded. How do you compete with that? While it’s true that a well-established company has a lot of advantages over a startup, do you remember the old joke about David and Goliath? Q: Why […]
There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the people we try so hard to persuade. Instead, most of us huddle behind computer screens trying to convince numbers to cooperate. If you want proof, just take a look at HubSpot’s “State of Inbound” […]
Video marketing has always been an incredibly effective way to promote your business. In the years since Bulova ran the world’s first TV commercial back in 1941, video marketing has become a staple of advertising. In fact, TV ads have been the most effective form of media advertising for decades. But, when the typical 30-second spot […]
No matter how good your video ad content is, without the right YouTube advertising strategy, it can be hard to get good results from your video campaigns. Unless you already have a big social media following, posting your video on Facebook or YouTube might get you a few thousand views, but if you really want […]