Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions…
Earlier today, Google dropped the latest in a series of announcements that have fundamentally changed paid search advertising: phrase match and broad match modifier keywords…
These days, everyone seems to be doing video advertising—and for good reason. Video ads are a great way to get people to pay attention to…
Whether you’re a blogger or a business, these days, digital video is all the rage. Every website seems to have a video; every business seems…
Marketing a business—especially a smaller business—can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded. How do you…
There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the…