As a Sith Lord, I use a variety of mind tricks to improve landing page performance. It’s taken me years of training to learn how…
One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if…
Email marketing is old news, right? I mean, it’s been around since the seventies, so in today’s rapidly evolving digital marketing landscape, surely this dinosaur…
Viral marketing is something of an enigma. We’ve all seen examples of it: Dove’s “Real Beauty Sketches” campaign, the “Squatty Potty” unicorn ad, or heck,…
When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s…
Want to get more out of your website? Out of your landing pages? Out of your pay-per-click ads? Do you want to know what’s working…