When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s…
Want to get more out of your website? Out of your landing pages? Out of your pay-per-click ads? Do you want to know what’s working…
Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions…
Earlier today, Google dropped the latest in a series of announcements that have fundamentally changed paid search advertising: phrase match and broad match modifier keywords…
These days, everyone seems to be doing video advertising—and for good reason. Video ads are a great way to get people to pay attention to…
Whether you’re a blogger or a business, these days, digital video is all the rage. Every website seems to have a video; every business seems…