One of my first projects for New World Viking was to help them come up with several novel phone case designs. They were looking for ways to differentiate themselves from the competition and so we experimented with several different product ideas.
After diving deep into Norse mythology, I decided to try mixing modern word art and ancient text (Elder Futhark, one of the oldest written languages—originally created by the Nords). Pulling heavily from the symbolism and legends of Norse gods and figures, I created a series of word art tributes.
For example, this case depicts Fenrir, the wolf destined to kill Odin and usher in Ragnarok:
In addition, I also created a variety of other designs. Here’s one featuring everyone’s favorite god of thunder, Thor:
And another depicting the Valkyries who dictate the fate of battles and the warriors who fight them:
Each of these designs took significant research and time to put together and embodies the Viking legends they represent in a new and unique way. These designs have received a massively positive response and helped set New World Viking’s products apart from the competition.
Most marketing and products do very little to push the envelope, but when you take the time to really get to know your target audience and find a new way to do things, the results almost always speak for themselves. Often, the best way to reach your market is to take a new spin on something classic—which is exactly what made this project so much fun.