These days, everyone seems to be doing video advertising—and for good reason. Video ads are a great way to get people to pay attention to your business and attract new customers. In fact, Outbrain reports that up to 87% of online marketers are using video! However, amid all of this enthusiasm for video advertising, marketers have yet […]
Whether you’re a blogger or a business, these days, digital video is all the rage. Every website seems to have a video; every business seems to have a YouTube channel. There are a lot of great reasons why businesses and individuals are so interested in video. Digital video is an incredibly rich, expressive medium. After all, […]
Marketing a business—especially a smaller business—can often feel like a David and Goliath scenario. Your competition is bigger, better funded and branded. How do you compete with that? While it’s true that a well-established company has a lot of advantages over a startup, do you remember the old joke about David and Goliath? Q: Why […]
There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often have little to no actual relationship with the people we try so hard to persuade. Instead, most of us huddle behind computer screens trying to convince numbers to cooperate. If you want proof, just take a look at HubSpot’s “State of Inbound” […]
Conversion rate…it might sound like some sort of religious metric, but in reality, it’s one of the best ways to measure the performance of your advertising campaigns. Unlike click-through rate or cost-per-click, conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this “converting” […]
Video marketing has always been an incredibly effective way to promote your business. In the years since Bulova ran the world’s first TV commercial back in 1941, video marketing has become a staple of advertising. In fact, TV ads have been the most effective form of media advertising for decades. But, when the typical 30-second spot […]
No matter how good your video ad content is, without the right YouTube advertising strategy, it can be hard to get good results from your video campaigns. Unless you already have a big social media following, posting your video on Facebook or YouTube might get you a few thousand views, but if you really want […]
The antimicrobial properties of alcohol were reported first for ethyl alcohol (EA) in 1888 and subsequently for isopropyl alcohol (IA) and N-propyl alcohol (NA) in 1904.1,2 Although alcoholic antimicrobial activity increases with increasing carbon chain length, these alcohols—also referred to as ethanol, isopropanol and N-propanol—are preferred for their solubility in water.2,3 The bactericidal activity of these […]
The antimicrobial effects of quaternary ammonium compounds (QACs) such as benzalkonium chloride were first described in the 1900s.1 Under laboratory conditions, benzalkonium chloride demonstrates decent activity against some bacteria, fungi and enveloped viruses; however, practical results are far less favorable.2,3 In light of the poor efficacy data available and despite numerous petitions to categorize the […]
Originally developed in England in 1954, chlorhexidine first became available in the United States on September 17, 1976, under the brand name Hibiclens®.1-3 Chlorhexidine alone is insoluble in water, so it is typically combined with glucuronic acid to form a chlorhexidine gluconate (CHG) salt that is soluble in both water and alcohol.3,4 A membrane-active agent, […]